Research
What we measure, published.
Numbers from our own logs and panels, with the method beside each one. Nothing here is an estimate of the industry. It is what happened on our pages, and what it means for a business that wants to be in the answer.
22 September 2026
1,502,750
requests from AI systems, 12 Aug to 21 Sept
AI systems read our pages 5.1 times as often as Google and Bing
The network has recorded 1,502,750 requests from AI systems since 12 August 2026. Over the last thirty days they arrived 5.1 times for every Googlebot and Bingbot request. Who is doing the reading, company by company and agent by agent, and how much of the network the record covers.
Read the report15 September 2026
13 of 26
ChatGPT answers cited a network page
What ChatGPT cites when Australians ask who to hire
On a fixed panel of 26 Australian consumer questions, ChatGPT with web search cited a network page in one of every two answers. The shelf it draws from, and what gets a business onto it.
Read the report16 September 2026
76%
of beauty directory visitors came from ChatGPT
Three in four visitors to our beauty directory arrive from ChatGPT
In one September week, 333 of 436 plausible human pageviews on our beauty and wellness directory arrived from ChatGPT. The people, not the bots, and the pages they landed on.
Read the report