Starworks and SEO
SEO ranks your website. AI answers read more than your website.
SEO works on your own website so it ranks on Google. AI assistants read several sources before they name a business, your website among them, and the answer often names businesses without linking their sites.
| SEO agency | Starworks | |
|---|---|---|
| Where the work happens | SEO agency: On your website: content, structure, links | Starworks: On directories AI already reads, which we own |
| What it targets | SEO agency: A position in Google’s list of links | Starworks: Being named in the answer itself |
| When you are published | SEO agency: Content is written and ranked over months | Starworks: Planned for weeks two and three |
| Your website | SEO agency: Usually changed | Starworks: Untouched |
| How it is measured | SEO agency: Rankings and organic traffic | Starworks: Whether ChatGPT names you first, checked on day 60 |
| If it does not work | SEO agency: The retainer usually continues | Starworks: A full refund under the guarantee |
What SEO is good at
- Ranking your website on Google
- Fixing a slow or badly structured site
- Winning searches for your own brand name
Using both
Keep a fast, accurate website: AI systems check what they find against it. But a better website alone does not put you in an answer that is built from other pages.
What independent studies found
Figures from firms that do not work for us, each linked to the study.
Tyso · Canberra, Sydney, Melbourne, Brisbane
#2
outside site linked in the 269 of 390 ChatGPT answers that named a business, after hipages.
2 Oct 2026 (opens in a new tab)
Other comparisons
- Starworks and digital PRStarworks and digital PR are not the same job.Read the comparison
- Starworks and other GEO agenciesMost GEO agencies try to get you onto sources. We own one.Read the comparison
- Starworks and doing it yourselfYou can list yourself on a directory. You can’t make AI read it.Read the comparison
See where you would sit.
We check your category and city first, then tell you straight whether it is a fit.