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The publisher behind AI’s local answers

We own the pages
AI reads.

When Australians ask ChatGPT who to call, it reads business directories. We publish more than 100 of them. The Partner Program puts your business inside.

Get my business in See how it works

What do you do?

What your customer sees

Who’s a good emergency plumber in Geelong?

Here are three worth calling:

  1. Your businessLicensed. 24 hour call-outs. 4.9 from 212 reviews.

Where the AI found it

A Starworks directory

Emergency plumbers in Geelong

FeaturedYour businessLicensed. 24 hour call-outs. 4.9 from 212 reviews.

A picture of how an AI answer comes together. Not a live result.

  • #1 on ChatGPT in 60 days, or a full refund
  • No changes to your website
  • Month to month

Our request log

This is AI reading our pages.

Not a claim about the industry, our own edge log. Anyone can say AI reads directories. We can show you which system, which agent, which day, and how many pages it took.

Requests from AI systems
1,502,750
Requests from Google and Bing
177,757
Fetched by an answer-time agent
9,212

Which agents these are, and what they do

Requests to the network by named AI crawlers, by agent and day
AI systemAgentDayRequests
PerplexityPerplexityBot21 Sept10,390
OpenAIOAI-SearchBot21 Sept7,900
OpenAIChatGPT-Useranswering someone21 Sept354
PerplexityPerplexityBot20 Sept7,936
OpenAIOAI-SearchBot20 Sept7,134
OpenAIOAI-SearchBot19 Sept7,316
OpenAIChatGPT-Useranswering someone18 Sept422
OpenAIChatGPT-Useranswering someone16 Sept557
OpenAIOAI-SearchBot15 Sept7,051

The busiest agent-days of the past week, plus the agents that fetched a page while someone was asking. Totals above are everything logged since 12 August 2026, across the network sites that keep a request log. Our largest publication is not one of them, so these are a floor rather than a total. Those totals include the record's opening days, when AI crawling ran at 3.7 times its sustained rate; over the last thirty days the rate is 5.1 AI requests for every Google and Bing request. A request is a request: it is not a customer, a citation or a ranking. The AI systems named in the log are Amazon, OpenAI, Perplexity, ByteDance, Anthropic, Meta, Google, You.com, DuckDuckGo and Common Crawl.

How it works

How you end up in the answer.

No website rebuild. No blog posts to write. We do the publishing, on sites we own.

  1. Step 1

    We get your facts straight.

    Services, service areas, hours, prices, licences. Checked with you, so AI has something solid to quote.

  2. Step 2

    We publish you across our directories.

    Your business goes live on every directory, category page and city page it qualifies for. We own them, so nobody has to be pitched or chased.

  3. Step 3

    AI finds you when customers ask.

    Assistants read our pages when someone asks who to call. Now your business is there, with the details that get a name picked.

The longer explanation, if you’re curious

The Australian program

#1 on ChatGPT. Guaranteed.

If ChatGPT does not name you first for your category and area within 60 days of going live, you get every dollar back. Not for everyone, and we say so before you pay anything: we check three things, then tell you straight whether you are in.

Check if I qualify See what’s included

What we check first

  1. You serve Australian customersA shop, a workshop, a clinic, a van or an online store. Somewhere Australians buy from you.
  2. Your category is one we publishThat covers 91% of Australia’s physical-business industries, and online categories are checked one by one. If yours is not in yet, we tell you.
  3. The #1 spot is still openOne guaranteed #1 spot per category, per area. Once it is taken, it is taken, and we will not pretend otherwise.

A reply within two working days. No payment to apply.

91% is Starworks’ assessment of physical-business industry coverage in Australia, not a success rate. Online stores and every other business are assessed one by one before acceptance.

Why it works

Not another agency. We’re the publisher.

Agencies try to get you mentioned on other people’s sites. We own the sites. Here is what we can show you.

100+

specialist directories and city editions, owned and run by us

565,934

Australian businesses on the record

1.5M

visits from AI crawlers, every one we have logged

13 of 26

sampled ChatGPT answers cited our pages

Crawler visits are recorded requests from named AI crawlers on the logged part of the network, everything since 12 August 2026. They are not customers. Citations are from a fixed set of questions run on 15 September 2026, and a sample is not a promise for every question. Read the method.

Other people are noticing

“Every single name came from the same website.”
Nedim MehićAsked ChatGPT for Melbourne electricians. All five came from a Starworks page. Shared on LinkedIn, test dated 18 August 2026.
View the shared postShared LinkedIn post by Nedim Mehić describing five Melbourne electrician recommendations sourced from one Starworks page. A single reported test, dated 18 August 2026.

Independent research

Dossis Digital ChatGPT cited Starworks in nearly every recommendation query.June 2026. Twelve trades, four AI systems. The study also notes that recommendations change between runs.Search Scope 199 Starworks observations in its Perth research.September 2026. The most-cited Australian source in the study, after Google and Reddit.

These are the authors’ own observations. They are not client endorsements, and they do not verify our coverage figure.

The Partner Program

You run the business.
We get it found.

One team handles your profile, your placements and the upkeep that keeps them worth reading.

  • Private proposal
  • Month to month
  • No payment to apply
Everything in the program What’s a new customer worth?

  • A proper profile, published for you

    Services, credentials, hours and contact details, verified with you and live on every page you qualify for.

  • A Featured place on your category and city

    Labelled, agreed up front and capped at three businesses. When it’s full, it’s full.

  • Kept current by a real person

    Updates, outside listings kept consistent and help asking genuine customers for reviews. One point of contact.

  • A monthly report you can read

    What we published, which AI crawlers read it and where you showed up in our sampled answers.

Limited

Three Featured places per category, per city. We tell you within two working days whether yours is open.

Who it’s for

If customers ask who to choose, this is for you.

For marketing agencies and consultants

You bring the clients. We own the network.

You keep the strategy and the relationship. We publish your clients across the Australian network and report back.

Agency access Brands and other partnerships

Fair questions

Straight answers.

Something specific to your business?

Talk it through with Ben

Do you need access to my website?

No. We publish and maintain your business information on directories we own. Your website stays with you and whoever looks after it now. We can also bring your outside listings into line and help you ask real customers for reviews, as agreed in your proposal.

What actually is the Partner Program?

A done-for-you publishing service. We check your business information with you, publish it across the directories and city pages you qualify for, arrange your Featured placements and keep everything current. You get one person to talk to and a report every month.

Can you really guarantee #1 on ChatGPT?

If we accept your business, we guarantee ChatGPT names you first for the question we agree with you, within 60 days of your listing going live, or we refund every dollar you have paid. The question is about what you do and where (for example, “best plumber in Geelong” or “best place to buy swimwear online in Australia”). On day 60 we ask it in five new ChatGPT chats and send you every answer; first in three of the five meets the guarantee. Open to Australian businesses, including online stores, after we assess your business, category and location. Full terms at starworkshq.com/guarantee.

My business is already listed. What changes?

The program adds a fuller, verified record, an agreed Featured placement, ongoing updates, review support and reporting. We look at what you already have before we quote. Paid placements are labelled. You are not buying a spot in the organic rankings.

How much does it cost?

It depends on how many locations you have and the work needed. We check your record, then send you a private proposal. It is month to month, there is no payment to apply, and you get a personal reply within two working days.

Can my agency offer this to clients?

Yes. Agencies work with us directly to publish their clients across the network. We agree coverage, client contact, approvals, reporting and commercial terms before anything starts. You keep the strategy and the relationship.

Your next customer is asking AI

Make sure it says your name.

Twenty minutes with Ben about your business, your area and where you’d fit. Or send an application and we’ll do the checking first.

Book a 20-minute call Apply for the program

No payment to apply. A real person on the other end.