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AIGROW, Oct 2026The most-cited site in Australian AI answers

Be the business AI recommends.

ChatGPT doesn’t rank websites. It names businesses from the sources it reads. We own 100+ directories, including the most-cited site in Australian AI answers, and we put your business in them.

If we accept you: named first for your agreed question within 60 days of going live, or every dollar back. How it works

An illustration, not a live result. ChatGPT averages 3.9 searches and reads 15.9 sites per answer (AIGROW, Oct 2026).

Found in AI answers by studies and tests from

  • Search Scope
  • Dossis Digital
  • Tyso
  • AIGROW.GG
  • Named First
  • Top of Prompt
  • Findrix
  • CiteVantage
  • MonitorAEO

AI doesn’t rank websites. It repeats its sources.

Ask ChatGPT who to call and it searches the web, reads around sixteen sites, and names the businesses those sites agree on. Your own website is one voice among them, and often it isn’t even linked.

  1. The question

    “Best electrician in Geelong?”

    A customer asks in plain words. No keywords, no ads, no page two.

  2. The reading

    15.9

    sites read per answer by ChatGPT, on average. AIGROW

  3. The answer

    4 in 5

    is roughly how often a ChatGPT answer that named a local business had no link to its website. Tyso

So what does AI read in Australia?

Two of the three sites read most often in Australian AI answers are a forum and an encyclopedia. The third is ours.

How an AI answer is put together

Read before answering, Australian answersAIGROW.GG, Oct 2026 (opens the study in a new tab)
Read before answering, Australian answers, from AIGROW.GG
SiteShare of answers
Reddit73.2%
Wikipedia58.2%
Starworks30.1%
Word of Mouth28.8%
ProductReview24.2%

Australia (153 answers in a 3,260-answer index). Data under CC BY 4.0.

We don’t pitch the sources. We own them.

PR agencies pitch journalists. SEO agencies rework your website. We built directories AI reads: 100+ specialist directories and city guides on one verified record, and we put your business on the ones it qualifies for.

Example pages of the kinds the network publishes. Other businesses’ names are blurred.

  • 100+

    Directories and city guides

    Owned and run by us.

  • 565,934

    Australian businesses on the record

    Across 3,369 categories.

  • 4.5M

    Facts, each traced to its source

    Hours, services, licences, prices.

  • 6,621

    Australian localities

    Ranked one by one.

Tour the network

Measured by other firms. Not by us.

7 independent studies, from Perth to Canberra, keep finding Starworks in AI answers. Here is what they counted, with a link to every one.

#1

The most-cited website in Australian AI answers.

AIGROW asked ChatGPT and Claude 3,260 buyer questions in 20 countries and published every source. In Australia, Starworks was given as the source of a recommendation in 18% of answers: more than twice any other site.

153 Australian answers, October 2026. In practice ChatGPT: Claude read it in none of its 680 answers. Across all 3,260 answers in 20 countries it ranks #48.

Given as the source of a recommendation, Australian answersAIGROW.GG, Oct 2026 (opens the study in a new tab)
Given as the source of a recommendation, Australian answers, from AIGROW.GG
SiteShare of answers
Starworks17.6%
Time Out7.2%
Word of Mouth6.5%
Finder5.2%
ProductReview4.6%
Reddit2%
Wikipedia0%
  • Search Scope · Perth

    199

    observations of Starworks, the most cited domain after Google and Reddit.

    Sep 2026
  • Tyso · Four capitals

    #2

    outside site linked in the 269 of 390 ChatGPT answers that named a business, after hipages.

    2 Oct 2026
  • Named First · Perth electricians

    15 of 102

    electrician answers cited Starworks, third after WA Government and hipages.

    28 Sep 2026
  • Findrix · Australia

    15%

    of ChatGPT answers cited Starworks (28 links), seventh of 133 domains.

    Oct 2026

Starworks “appears in nearly every recommendation query”.

Dossis Digital, on Starworks in ChatGPT, Jun 2026. That was ChatGPT only. In every engine it tested, a business’s own website was the most-cited source.

And AI reads it every day.

Our own request log. Every row is a real day’s requests from one named AI agent.

Requests from AI systems
1,502,750
Fetched while someone was asking
9,212

Logged 12 August 2026 to 21 September 2026.

Request log · AI crawlers · week to 21 Sept
Requests to the network by named AI crawlers, by agent and day
AI systemAgentDayRequests
PerplexityPerplexityBot21 Sept10,390
OpenAIOAI-SearchBot21 Sept7,900
OpenAIChatGPT-Useranswering someone21 Sept354
PerplexityPerplexityBot20 Sept7,936
OpenAIOAI-SearchBot20 Sept7,134
OpenAIOAI-SearchBot19 Sept7,316
OpenAIChatGPT-Useranswering someone18 Sept422

The busiest agent-days of the week to 21 September 2026, plus agents that fetched a page while someone was asking. Logged on the network sites that keep a request log, 12 August 2026 to 21 September 2026. The systems named are Amazon, OpenAI, Perplexity, ByteDance, Anthropic, Meta, Google, You.com, DuckDuckGo and Common Crawl. A request is not a customer, a citation or a ranking.

Not PR. Not SEO. Not a weekend job.

The four things people assume, and what is actually true.

  • It’s digital PR.

    PR earns a mention on someone else’s page and hopes AI reads it. We own the pages AI reads, and we keep you on them.

    #2 outside site linked in ChatGPT answers that named a business, after hipages.

  • It’s just SEO.

    SEO ranks your website. AI names businesses from other sources, and four times in five it doesn’t link the business’s own site.

    When ChatGPT named a local business, about four times in five the answer had no link to that business's own website.

  • I could do it myself.

    You can list yourself on a directory. You can’t make AI read it. We built the directories it reads, and they took half a million business records.

    1,502,750 requests from AI crawlers to the network since 12 August 2026.

  • It doesn’t work.

    Then it costs you nothing. If we accept you, ChatGPT names you first for your agreed question within 60 days of going live, or you get every dollar back.

    The most-cited website in Australian AI answers.

#1 on ChatGPT in 60 days. Or every dollar back.

If we accept your business, we agree one question with you, like “Who’s the best plumber in Geelong?”. Sixty days after your listing goes live, we ask it in five new ChatGPT chats. If you aren’t named first in at least three, you get back every dollar you have paid.

  • One guaranteed #1 spot per category, per area, if we accept you
  • Screenshots of all five answers, sent the same day
  • Month to month, no contract

From applying to your day-60 check

  1. Today

    Apply

    Two minutes. No payment, no commitment.

  2. Within 2 working days

    We check your spot

    A person checks your category and area, and tells you if the #1 spot is open.

  3. Week 1

    Proposal and record check

    What engines can see about you today, and a private proposal. You decide before you pay.

  4. Weeks 2 and 3

    Rebuilt and published

    Two sessions to rebuild your record, then live on every directory you qualify for.

  5. Day 60 after going live

    The check

    Five new ChatGPT chats. First in three, or every dollar back.

  6. Every month

    A report you can read

    What we published, which AI read it, where you showed up.

For agencies

Run an agency? Sell the sources.

Every client is asking how to show up in ChatGPT. Offer them the network it reads. You keep the client and the strategy; we publish them, and you show them the receipts.

What each client gets, through you

Published
On every directory in the network they qualify for
Reported
Monthly, one report per client
Relationship
Stays yours. We never approach your clients.
Guaranteed
Named first on ChatGPT for an agreed question within 60 days of going live, or we refund what was paid to us for that client.

For every client we accept. Priced privately. Check your clients’ coverage

Straight answers.

Something specific to your business?

Talk it through with Ben

Isn’t this just digital PR, or SEO?

No. Digital PR earns a mention in someone else’s article. SEO ranks your website on Google. We own directories that AI assistants read before they name a business, and we publish your business on them. Keep your website good: AI reads it too. We add sources your website cannot be.

Can’t I just list myself on directories?

You can, and you should keep your listings accurate. What you cannot do is make an AI read a directory, or decide which business it features. We own the directories, so we can publish a complete, verified record of your business and a labelled Featured place where AI already looks.

Can you really guarantee #1 on ChatGPT?

If we accept your business, we guarantee ChatGPT names you first for the question we agree with you, within 60 days of your listing going live, or we refund every dollar you have paid. The question is about what you do and where (for example, “best plumber in Geelong” or “best place to buy swimwear online in Australia”). On day 60 we ask it in five new ChatGPT chats and send you every answer; first in three of the five meets the guarantee. Open to Australian businesses, including online stores, after we assess your business, category and location. Full terms at starworkshq.com/guarantee.

Do you need access to my website?

No. We publish and maintain your business information on directories we own. Your website stays with you and whoever looks after it now.

How much does it cost?

It depends on how many locations you have and the work needed. We check your record, then send you a private proposal. It is month to month, there is no payment to apply, and you get a personal reply within two working days.

Can my agency offer this to clients?

Yes. Agencies work with us directly to publish their clients across the network. We agree coverage, client contact, approvals, reporting and commercial terms before anything starts. You keep the strategy and the relationship.

Is your #1 spot still open?

One guaranteed #1 spot per category, per area. A person checks yours and replies within two working days.